Default Effect
The default effect is our brain’s powerful inclination to stick with a default option, despite the fact it’s a meager choice.
The default effect is our brain’s powerful inclination to stick with a default option, despite the fact it’s a meager choice.
The hard truth is that our misguided brains are constantly looking for ways to oversimplify the world. “Unit Bias” causes our overworked brains to group things into big general categories and to ignore the subtle differences.