Graeme Newell

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Best Television Ads: Glorifying Stress as a Badge of Honor

https://youtube.com/watch?v=1nLKUZD4CVw Is it necessary to overwork your body and mind to get a particular job done? Current trends in marketing show that some of the best television ads help increase this problem. The idea of being the risk takers shows up time to time again in various advertisements. In this 3-minute video, emotional marketing expert, …

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best emotional branding in beer commercials & alcohol advertising

Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding.  See how the best brands covertly …

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“why tv brands fail” graeme newell’s promax bda conference speech

Why TV Brands Fail Graeme Newell reveals the three biggest operational mistakes that corrode television station brands.  Recorded live, on stage at the Promax/BDA station conference in Las Vegas, Graeme Newell reveals the best tactics for building television station brands that the entire organization will implement on a daily basis. Research has shown us there …

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Red Goldfish Blog Post with Video

https://vimeo.com/131572363 TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most promos; best …

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Attitude Marketing: Emotional Branding That Goes Beyond the Product

https://www.youtube.com/watch?v=QC45FVkfbB8 In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the little guy …

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selling passion: how to move away from logic and into passionate love

What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in the cold to be the first to get their beloved product, and it is something every brand wants to harness. Emotional …

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brand marketing research study – how to build powerful mom brands

Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals the psychological triggers that compel moms to buy. Learn the marketing tactics that make mom feel great about herself and your brand. …

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on point advertising: it’s time to fall madly in love with your customers

https://www.vimeo.com/video/109196787 As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a brand-killing tunnel …

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Giving Customers What They Want – Whether They Know It Or Not

https://www.vimeo.com/video/83354028 Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world's most powerful brands make strong connections when marketing to …

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