Chris, Author at Graeme Newell

best emotional branding in beer commercials & alcohol advertising

Leave a Comment / Graeme Newell Speaking / By Chris

[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you’ll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding. See how the best brands …

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“why tv brands fail” graeme newell’s promax bda conference speech

Leave a Comment / TV Broadcasting / By Chris

[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text] Why TV Brands Fail Graeme Newell reveals the three biggest operational mistakes that corrode television station brands. Recorded live, on stage at the Promax/BDA station conference in Las Vegas, Graeme Newell reveals the best tactics for building television station brands that the entire organization will implement on a daily basis. Research has …

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Red Goldfish Blog Post with Video

Leave a Comment / Red Goldfish / By Chris

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/131572363″ el_aspect=”43″ image=”1181″][vc_column_text css=”.vc_custom_1485191635824{margin-bottom: 20px !important;}”]TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing …

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product marketing vs. brand marketing: how a harley is more than a bike

Leave a Comment / Graeme Newell Speaking / By Chris

Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.

Attitude Marketing: Emotional Branding That Goes Beyond the Product

Leave a Comment / Graeme Newell Speaking / By Chris

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=QC45FVkfbB8″ size=”825″][vc_column_text]In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the …

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selling passion: how to move away from logic and into passionate love

Leave a Comment / Graeme Newell Speaking / By Chris

[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in the cold to be the first to get their beloved product, and it is something every brand wants to …

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brand marketing research study – how to build powerful mom brands

Leave a Comment / Graeme Newell Speaking / By Chris

[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals the psychological triggers that compel moms to buy. Learn the marketing tactics that make mom feel great about herself and your …

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on point advertising: it’s time to fall madly in love with your customers

Leave a Comment / Graeme Newell Speaking / By Chris

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/109196787″ size=”825″][vc_column_text]As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a …

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Giving Customers What They Want – Whether They Know It Or Not

Leave a Comment / Graeme Newell Speaking / By Chris

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/83354028″ size=”825″][vc_column_text]Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when …

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nike marketing strategy: how nike branding flatters athlete Egos

Leave a Comment / Graeme Newell Speaking / By Chris

Dig deep inside Nike branding campaigns and you’ll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.

Author name: Chris