Author name: Cory Richardson

How Fear Warps Investing Decisions  Let Graeme customize a presentation for your online or in-person event contact graemeSummary Think you’re good at keeping your cool under pressure? Learn the specific ways your brain morphs reality when it’s afraid.

Expensive Wedding or Cheap Wedding? Which is Best?  Let Graeme customize a presentation for your online or in-person event contact graemeSummary How much should spend on a wedding? New research reveals the best amount to spend.

How Brain Science & Emotion Make Us Buy  Let Graeme customize a presentation for your online or in-person event contact graemeSummary Learn new ways marketers are using emotion and brain science to trigger buying decisions.

The Wisdom of Pessimism  Let Graeme customize a presentation for your online or in-person event contact graemeSummary There’s a thin line between being optimistic and being realistic.

How Our Brain Makes Money Decisions  Let Graeme customize a presentation for your online or in-person event contact graemeSummary Learn the strange and wonderful way our very flawed human brain makes money decisions.

What are the Smartest Things to Buy?  Let Graeme customize a presentation for your online or in-person event contact graemeSummary Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy.

Weird Ways Your Brain Makes Money Choices  Let Graeme customize a presentation for your online or in-person event contact graemeSummary Time for a fun tour of your brain! Learn the weird way our very flawed human brain makes money decisions. Find out how to recognize the signs your choices may be based on irrational …

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What is "Illusory Correlation" Bias?  Let Graeme customize a presentation for your online or in-person event contact graemeSummary Our brains are super-efficient prediction machines but this tends to make us see patterns that don’t actually exist. Learn how a cognitive bias called “illusory correlation bias” can lead to bad choices.