Graeme Newell

Author name: Cory Richardson

Why We Make Impulsive Decisions

Why We Make Impulsive Decisions  Let Graeme customize a presentation for your online or in-person event contact graemeSummary As we age, our ability to make snap decisions improves, but this also makes us more gullible to bad choices. Learn how our brain ages and the cognitive biases we’re more vulnerable to.

The Delicate Art of Using Fear to Market Your Product

http://player.vimeo.com/video/342389215 Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional marketing researcher Graeme Newell reveals new research revelations on the best ways to compel …

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Best Ways to Assure Your Marketing Gets Remembered

http://player.vimeo.com/video/342389172 Building marketing content that cuts through clutter is harder than ever, but new neuroscience insights are revealing the specific storytelling techniques that are most successful at emotionally engaging customers. Emotional marketing researcher Graeme Newell shows you the best ways to assure your product features get remembered. [stm_post_comments][stm_sidebar sidebar="1160"]

Visuals vs Sound – Which Connects Best?

When creating video content, which is more important: the visuals or the sound? Emotional marketing researcher Graeme Newell taps the latest neuroscience to show how your brain connects with online content. Learn the best techniques to score an emotional, memorable impression with your customers. [stm_post_comments][stm_sidebar sidebar="1160"]

Simple marketing vs sophisticated marketing – which is more effective?

http://player.vimeo.com/video/342389323 The most powerful marketing will have a message that dazzles both the intellect and the heart, but which is most important? Powerful new neuroscience research is peering inside the brains of typical customers and showing the best ways to build effective marketing. Emotional marketing researcher Graeme Newell explains how to build your messaging so …

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How to Assure Customers Engage with your Marketing

http://player.vimeo.com/video/342389195 Online content viewers are more distracted than ever. So how can you cut through the clutter and get noticed. Emotional marketing researcher Graeme Newell gives you a second-by-second guide for the best ways to grab customer attention, then how to guide them through your marketing content to a big payoff at the end. [stm_post_comments][stm_sidebar …

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Best Ways to Get Customers Excited About Products

http://player.vimeo.com/video/342389294 What are the most powerful emotional drivers in the world of marketing? New neuroscience research is revealing that the most powerful human motivators are the feelings most basic to human survival. Emotional marketing researcher Graeme Newell shows how smart marketers utilize these emotions. You’ll learn the best ways to assure your products connect. [stm_post_comments][stm_sidebar …

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The Emotions that Connect Best with Financial Services Customers

http://player.vimeo.com/video/342389140 Each of us has our own financial fantasy. For some it’s fast cars, big boats and the opulent life. For others, it’s a dream vacation or a secure retirement. Emotional marketing researcher Graeme Newell tested hundreds of examples of financial services marketing. Which financial dreams were most appealing? Learn what the latest brain research …

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