It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask us to contemplate 10,000 miles and the mental image becomes frustratingly fuzzy.
It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was try online grocery delivery within the next week. But when I missed the deadline, they took the money BACK!
The news is not good. New research is revealing that our memories of important past events are less reliable than we ever imagined.
Watch this short video to learn why our recollections are so inconsistent and specific tactics that will help you remember more accurately.
Nazism, war, cyberbullying. Why do normally decent people enthusiastically line up to be the next to inflict brutal punishments on innocent victims? Dehumanizing out-groups is a powerful survival tool that was carefully crafted during our distant evolutionary past.
Just how good are we at guessing the motivations of others? New brain research has the answer…and it ain’t pretty.
Want to change a stubborn habit? Then you’ve got to treat your misbehaving brain like it’s a puppy. Most of us formulate a behavioral change strategy by mustering all the power of our RATIONAL brain.
It’s a business mistake that plays out over and over again. Risk Aversion gets us distracted.
Top-of-their-game corporate designers understand that they must answer this one question:
“How do I want people to feel about THEMSELVES when they experience my design.”
The HALO EFFECT is our brain’s little shortcut for efficiently remembering the zillions of people who parade through our lives. Unfortunately, all our brains are inherently lazy.
So when our overtaxed cranium evaluates new people, it isn’t really looking for a nuanced profile of that person. Our brain prefers a mere top-line analysis so that it can get back to binge watching cat videos.
Want to spend less and still get the best bargain? In this short video you’ll learn how our brain can be easily fooled when it’s comparing prices.