The Clever Brain Hack for Building More Vivid Memories
Want to get more joy out of your vacation? The key is to move beyond merely creating a fun experience. You must also construct a memorable one.
The hidden cognitive bias that gives men an advantage in financial literacy
Fascinating new financial literacy research is revealing how male overconfidence tends to set women up for failure in the world of money.
What is the Decoy Effect Cognitive Bias?
The Decoy Effect is a cognitive bias that lures us into buying more than we need. By introducing an additional BAD choice, the less expensive choice seems MEAGER, and the most expensive choice appears to be a GREAT VALUE.
The Identifiable Victim Effect: How It Lures Us to Feel Compassion for the Wrong People
It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask us to contemplate 10,000 miles and the mental image becomes frustratingly fuzzy.
The Regret Lottery
It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was try online grocery delivery within the next week. But when I missed the deadline, they took the money BACK!
The handy brain science hack that can improve your memory
The news is not good. New research is revealing that our memories of important past events are less reliable than we ever imagined.
Watch this short video to learn why our recollections are so inconsistent and specific tactics that will help you remember more accurately.
Justified Cruelty
Nazism, war, cyberbullying. Why do normally decent people enthusiastically line up to be the next to inflict brutal punishments on innocent victims? Dehumanizing out-groups is a powerful survival tool that was carefully crafted during our distant evolutionary past.
A Brain Science Hack to Help You Get to Agreement Faster
Just how good are we at guessing the motivations of others? New brain research has the answer…and it ain’t pretty.
Implicit Conditioning
Want to change a stubborn habit? Then you’ve got to treat your misbehaving brain like it’s a puppy. Most of us formulate a behavioral change strategy by mustering all the power of our RATIONAL brain.
How Risk Aversion Lures us to Misjudge Competitors
It’s a business mistake that plays out over and over again. Risk Aversion gets us distracted.