Curse of Knowledge
Brace yourselves, mind ninjas! We’re cracking open the “Curse of Knowledge” – sounds spooky, but it’s not about ghosts.
Brace yourselves, mind ninjas! We’re cracking open the “Curse of Knowledge” – sounds spooky, but it’s not about ghosts.
The default effect is our brain’s powerful inclination to stick with a default option, despite the fact it’s a meager choice.
The hard truth is that our misguided brains are constantly looking for ways to oversimplify the world. “Unit Bias” causes our overworked brains to group things into big general categories and to ignore the subtle differences.
The “Contrast Effect” is like your brain’s own pair of quirky glasses. It doesn’t let you see things as they really are.
Want to turn yourself into a life-long innovator? Then it’s important to understand how CONGRUENCE BIAS powerfully lures us into repeating ineffective habits.
Unfortunately, your brain is crazy lazy. That’s why it regularly relies on a devious cognitive bias called the AVAILABILITY HEURISTIC.
Want to get more joy out of your vacation? The key is to move beyond merely creating a fun experience. You must also construct a memorable one.
Fascinating new financial literacy research is revealing how male overconfidence tends to set women up for failure in the world of money.
The Decoy Effect is a cognitive bias that lures us into buying more than we need. By introducing an additional BAD choice, the less expensive choice seems MEAGER, and the most expensive choice appears to be a GREAT VALUE.
It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask us to contemplate 10,000 miles and the mental image becomes frustratingly fuzzy.