Graeme Newell

Author name: Cristina

Important Questions to Ask About Your Work Savings Plan

New research is revealing the disturbing fact that a lot of work savings plans are sucker bets. A surprising number of employers choose investments that put money in THEIR pocket, not WORKERS. Watch this short video to learn four ways you can assure that work savings is making you money, not your boss.

The Backfire Effect

They’re back, the misguided souls who delight in shoving poisonous things down their gullet. It’s a familiar little passion play: Tide Pods, cinnamon, and now “sleepy chicken.” Think of it as mutant KFC – narcotic chicken in a delightfully disgusting NyQuil marinade.

Denomination Effect

Want to spend less and save more? Start carrying big currency in your wallet.

Let’s say you’re making a $20 purchase. Here are two typical ways you could pay:

Reflexive Reaction

Most of us believe our conscious brain carefully guides our path. We reassure ourselves that subconscious desires are subservient to our all powerful reason. But brain research shows it’s the exact OPPOSITE. At least 85% of our choices are completely subconscious and therefore hidden from us.

Anthropocentrism – Duck & Fish

We just can’t help it. When we see a video like this our brain instantly tends to concoct a very human story: the duck and the fish are friends, and look out for each other. We effortlessly project elaborate human motivations onto an animal that has no neocortex, and a brain that’s the size of a walnut.

The Boomerang Effect

Don’t eat bad food. It’s dangerous to eat laundry pods or inhale cinnamon. When others tell us we shouldn’t do something, we often respond with twisted, self-destructive behaviors. Our primary goal becomes rescuing our dignity and proving the other person wrong.

Illusion of Control

The illusion of control is our brain’s tendency to believe that we have more control over things than we actually do. Getting more accustom to a situation can anesthetize us to the risk of failure.

The Chameleon Effect

Brain science isn’t quite sure why, but our subconscious brain is continually trying to match the rhythm of those around us. Bottlenose dolphins arc through the water in unison.

Virtuous Vice

Luckily, morality is always graded on a sliding scale. Marketers understand this and that’s why so many of them tempt us with the VIRTUOUS VICE, a single feature that’s a cognitive get-out-of-jail-free card.