Why We Don’t Prepare
AIDs. Zika. Ebola. SARS. We’ve had wave after wave of virus attacks for generations. So why was the world caught so unprepared for the pandemic? Learn how a cognitive bias called the “recency effect” blinds us to future dangers.
Why We Make Impulsive Decisions
As we age, our ability to make snap decisions improves, but this also makes us more gullible to bad choices. Learn how our brain ages and the cognitive biases we’re more vulnerable to.
Don’t Fall for These Pricing Tricks
Every notice how most prices tend to end in 9s? Well now there’s a brand new way retailers are using pricing with 9s to get us to pay even more. Click to watch the video on the brain science of pricing.
Financial Planning Education: Preventing Losses When Markets Get Scary
Solid financial planning education means planning for down financial markets and staying on track. Brain science reveals the moments when we’re most vulnerable to rash financial planning decisions. Learn how to avoid the “bias for action” that causes so many smart investors to slip up.
How to Avoid Overconfidence
New cognitive brain research is revealing the specific situations when we’re most likely to get overconfident. Learn to recognize the signs and how to keep your own ego from getting out of control.
What is “Gambler’s Fallacy” Bias?
Our very flawed human brain primarily uses pattern recognition to predict the future. Decision science researcher Graeme Newell show how a cognitive bias called the “gambler’s fallacy” can lead to bad choices.