Graeme Newell

Author name: Theodemae Maliza

Loss aversion

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

The IKEA Effect

“What are the things we love most? The things we spend the most time working on. Brain scientist call this the “IKEA effect.”

There’s a neuroscience motivation behind the big-box retailer making us slog that heavy box to our car. There’s a brain-science strategy behind the 10,000 pieces they force us to meticulously assemble. Once we’ve toiled that hard on that bookcase, it isn’t just a piece of furniture anymore. It’s forever an icon of our own capabilities and genius.

Large Numbers

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Ovsiankina Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Memory Multi-Sense

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.