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Survivorship Bias
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
No CommentsWhy is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Duration Neglect
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Omission Bias
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Normalcy bias
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Ostrich Effect
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Neglect of probability
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Moral Licensing Effect
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Money Illusion
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Mere Exposure Effect
- April 10, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.
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Loss aversion
- April 9, 2022
- Posted by: Theodemae Maliza
- Category: Blogs
Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses.

Loss Aversion
Loss aversion is our brain’s pesky tendency to prefer avoiding a loss vs making equivalent gains. Simply put, winning $100 is nice, but losing $100 is catastrophic.
In our day-to-day lives, loss aversion shows up most prominently in the world of finance. People are less likely to invest in a stock if it is perceived as risky, with a chance for a loss, even though the reward potential is high. And unfortunately, loss aversion gets more powerful the larger the stakes.
For sure, none of us want to lose, but the fear of experiencing that loss keeps us from taking even well-calculated risks. Even when the odds are dramatically in our favor, the thought of a possible loss saps our courage.
How can you beat loss aversion? Ask yourself, “what’s the worst outcome if I make this move?” Oftentimes, this little step gives us a nice little manageable taste of the feelings we might experience if we lose. This makes the potential loss seem a little less scary and bolsters our courage.
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