Graeme Newell

avoiding the self-obsessed marketing trap – turning a product Into a lifestyle

Most marketing just can’t avoid the temptation of endlessly crowing on about product features. But the best ads manage to put the company agenda aside. They redefine features so they empower a customer lifestyle.

In this 3-minute emotional marketing lesson video, marketing speaker Graeme Newell reveals specific tactics to diminish company ego and create an ad experience that invigorates.

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