The hard truth is that our misguided brains are constantly looking for ways to oversimplify the world. “Unit Bias” causes our overworked brains to group things into big general categories and to ignore the subtle differences ...
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The times when our brain is most likely to make a bad choice
Want to up the accuracy of your decision making? Then it’s important to understand the two very different thinking systems your brain uses to make a choice ...
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The Clever Brain Hack for Building More Vivid Memories
Want to get more joy out of your vacation? The key is to move beyond merely creating a fun experience. You must also construct a memorable one ...
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The hidden cognitive bias that gives men an advantage in financial literacy
Fascinating new financial literacy research is revealing how male overconfidence tends to set women up for failure in the world of money ...
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What is the Decoy Effect Cognitive Bias?
The Decoy Effect is a cognitive bias that lures us into buying more than we need. By introducing an additional BAD choice, the less expensive choice seems MEAGER, and the most expensive choice appears to be a GREAT VALUE ...
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The Identifiable Victim Effect: How It Lures Us to Feel Compassion for the Wrong People
It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask ...
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It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was ...
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Important Questions to Ask About Your Work Savings Plan
New research is revealing the disturbing fact that a lot of work savings plans are sucker bets. A surprising number of employers choose investments that put money in THEIR pocket, not WORKERS. Watch this short video to learn four ways ...
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They’re back, the misguided souls who delight in shoving poisonous things down their gullet. It’s a familiar little passion play: Tide Pods, cinnamon, and now “sleepy chicken.” Think of it as mutant KFC - narcotic chicken in a delightfully disgusting ...
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The handy brain science hack that can improve your memory
The news is not good. New research is revealing that our memories of important past events are less reliable than we ever imagined. Watch this short video to learn why our recollections are so inconsistent and specific tactics that will ...
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