
Survivorship Bias – Video Games
The hard truth is that our misguided brains are constantly looking for ways to oversimplify the world. “Unit Bias” causes our overworked brains to group things into big general categories and to ignore the subtle differences ...

The times when our brain is most likely to make a bad choice
Want to up the accuracy of your decision making? Then it’s important to understand the two very different thinking systems your brain uses to make a choice ...

The Clever Brain Hack for Building More Vivid Memories
Want to get more joy out of your vacation? The key is to move beyond merely creating a fun experience. You must also construct a memorable one ...

The hidden cognitive bias that gives men an advantage in financial literacy
Fascinating new financial literacy research is revealing how male overconfidence tends to set women up for failure in the world of money ...