Graeme Newell

Graeme's Blog

The Identifiable Victim Effect: How It Lures Us to Feel Compassion for the Wrong People

It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask ...
Learn More...
The Regret Lottery

The Regret Lottery

It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was ...
Learn More...

Important Questions to Ask About Your Work Savings Plan

New research is revealing the disturbing fact that a lot of work savings plans are sucker bets. A surprising number of employers choose investments that put money in THEIR pocket, not WORKERS. Watch this short video to learn four ways ...
Learn More...
The Backfire Effect

The Backfire Effect

They’re back, the misguided souls who delight in shoving poisonous things down their gullet. It’s a familiar little passion play: Tide Pods, cinnamon, and now “sleepy chicken.” Think of it as mutant KFC - narcotic chicken in a delightfully disgusting ...
Learn More...

The handy brain science hack that can improve your memory

The news is not good. New research is revealing that our memories of important past events are less reliable than we ever imagined. Watch this short video to learn why our recollections are so inconsistent and specific tactics that will ...
Learn More...
Justified Cruelty

Justified Cruelty

Nazism, war, cyberbullying. Why do normally decent people enthusiastically line up to be the next to inflict brutal punishments on innocent victims? Dehumanizing out-groups is a powerful survival tool that was carefully crafted during our distant evolutionary past ...
Learn More...

A Brain Science Hack to Help You Get to Agreement Faster

Just how good are we at guessing the motivations of others? New brain research has the answer...and it ain’t pretty ...
Learn More...
Implicit Conditioning

Implicit Conditioning

Want to change a stubborn habit? Then you’ve got to treat your misbehaving brain like it’s a puppy. Most of us formulate a behavioral change strategy by mustering all the power of our RATIONAL brain ...
Learn More...

How Risk Aversion Lures us to Misjudge Competitors

It’s a business mistake that plays out over and over again. Risk Aversion gets us distracted ...
Learn More...
Denomination Effect

Denomination Effect

Want to spend less and save more? Start carrying big currency in your wallet. Let’s say you’re making a $20 purchase. Here are two typical ways you could pay: ...
Learn More...