Graeme's Blog

How to use Finance Psychology to be More Persuasive

Persuasion is where facts and charm meet to form a powerful story. Learn a handy tip for being more persuasive everyday ...
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Illusory Truth Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Illusory Correlation Bias

Fear or Praise? What’s the Right Mix for Optimal Motivation

What’s the better motivator? The carrot or the stick? Learn how to be more persuasive by skillfully using both fear and praise ...
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How Fear Effects Our Decision Making Abilities

When we’re afraid, our brain doesn’t act rationally – it acts instinctually. Learn how fearful times affect our ability to make a good choice ...
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Illusion of Validity

Why Our Brain Is So Bad At Making Money Decisions

Why are decisions about money so difficult? Learn the ways your brain is most likely to slip up when making financial choices ...
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The Smartest Way to Learn How to Invest

Want to pick more winning investments? New brain science research reveals the most effective ways to learn about the world of money ...
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Men vs Women. Who Makes the Best Investing Decisions?

Researchers compared the investing habits of men vs women. Learn the surprising bad habits each of the sexes is most likely to use ...
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Hyperbolic Discounting