Graeme Newell

Functional Fixedness

Functional Fixedness

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Frequency Illusion

Frequency Illusion

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
The Brain Science Guide to Better Negotiating 

The Brain Science Guide to Better Negotiating 

How the best negotiators win using the behavioral science tactic of “anchoring.” ...
The Biggest Mistake Your Brain Makes When It Judges Others

The Biggest Mistake Your Brain Makes When It Judges Others

Learn how the cognitive bias called “representativeness bias” causes your brain to overgeneralize. Find out specific ways you can overcome it ...
Framing Effect

Framing Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Barnum Effect

Barnum Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Cognitive Biases that Lure us to Make Foolish Money Choices

Cognitive Biases that Lure us to Make Foolish Money Choices

Our brain takes some disturbing judgment shortcuts when it decides whom to trust. Learn how the “Halo Effect” can trick us into trusting the wrong people ...
End of History Illusion

End of History Illusion

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Which is More Powerful: Reason vs Instinct?

Which is More Powerful: Reason vs Instinct?

Watch this wickedly clever ad and learn more about the instincts that drive our decision making ...
Exaggerated Expectation

Exaggerated Expectation

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...