Surprisingly, the things we fear most are NOT the things that usually kill us. Learn the surprising reasons your brain is afraid of the wrong things ...
Learn More...

Learn how “availability bias” tricks us into making impetuous money choices ...
Learn More...

Learn how overconfidence bias keeps business owners & entrepreneurs out of the market ...
Learn More...

Learn how a cognitive bias called “anchoring” dramatically alters our perception of value and can cause us to overpay ...
Learn More...

Why do we stick with a losing choice? Learn about the cognitive bias that motivates us to be loyal, but blinds us to our own bad choices ...
Learn More...

Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness ...
Learn More...

Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly ...
Learn More...

Learn about the cognitive bias that’s the secret to IKEA’s huge success ...
Learn More...

Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice ...
Learn More...

Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy ...
Learn More...