Graeme Newell

Graeme's Blog

Use Brain Science to Make Saving Easier

Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly ...
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What IKEA Can Teach You About Investing

Learn about the cognitive bias that’s the secret to IKEA’s huge success ...
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When Are We Most Vulnerable to Bad Money Choices?

Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice ...
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What are the Smartest Things to Buy?

Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy ...
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Financial Planning Education: Preventing Losses When Markets Get Scary

Solid financial planning education means planning for down financial markets and staying on track. Brain science reveals the moments when we’re most vulnerable to rash financial planning decisions. Learn how to avoid the “bias for action” that causes so many ...
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