
The misguided reasons your brain doesn’t fear the biggest dangers
Surprisingly, the things we fear most are NOT the things that usually kill us. Learn the surprising reasons your brain is afraid of the wrong things ...
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Why We Make Foolish Money Choices
Learn how “availability bias” tricks us into making impetuous money choices ...
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Why So Many Entrepreneurs are Lousy Investors
Learn how overconfidence bias keeps business owners & entrepreneurs out of the market ...
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The Brain Science Bias That Tricks Us To Pay Too Much
Learn how a cognitive bias called “anchoring” dramatically alters our perception of value and can cause us to overpay ...
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The Weird Reason Your Brain Sticks with a Losing Choice
Why do we stick with a losing choice? Learn about the cognitive bias that motivates us to be loyal, but blinds us to our own bad choices ...
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Which Purchases Make Our Brain Most Happy?
Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness ...
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Use Brain Science to Make Saving Easier
Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly ...
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What IKEA Can Teach You About Investing
Learn about the cognitive bias that’s the secret to IKEA’s huge success ...
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When Are We Most Vulnerable to Bad Money Choices?
Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice ...
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What are the Smartest Things to Buy?
Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy ...
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