Graeme Newell

Graeme's Blog

What is the Ambiguity Effect? Understanding how Ambiguity Bias affects our risk tolerance.

Unfortunately, our brain craves certainty. It desperately seeks out the sure-fire win, even if it means we win less often. We choose the low-return investment because it has a guaranteed interest rate. We pick the guaranteed return policy at Nordstrom, ...
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Implicit Design

Implicit Design

Top-of-their-game corporate designers understand that they must answer this one question: “How do I want people to feel about THEMSELVES when they experience my design.” ...
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Halo Effect

Halo Effect

The HALO EFFECT is our brain’s little shortcut for efficiently remembering the zillions of people who parade through our lives. Unfortunately, all our brains are inherently lazy. So when our overtaxed cranium evaluates new people, it isn’t really looking for ...
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Reflexive Reaction

Reflexive Reaction

Most of us believe our conscious brain carefully guides our path. We reassure ourselves that subconscious desires are subservient to our all powerful reason. But brain research shows it’s the exact OPPOSITE. At least 85% of our choices are completely ...
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How the Cognitive Bias of “Anchoring” Lures Us Into Paying Too Much

Want to spend less and still get the best bargain? In this short video you’ll learn how our brain can be easily fooled when it’s comparing prices ...
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Loss Aversion

Loss Aversion

Want to seriously up your close rate? Then stop being so darned positive. We love talking to prospects about the BENEFITS of our products, simply because it’s a more pleasant conversation. It’s just more fun to endlessly blather on about ...
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The Boomerang Effect

The Boomerang Effect

Don’t eat bad food. It’s dangerous to eat laundry pods or inhale cinnamon. When others tell us we shouldn’t do something, we often respond with twisted, self-destructive behaviors. Our primary goal becomes rescuing our dignity and proving the other person ...
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New research on who really controls the family finances

Who controls the purse strings in a typical family? New research shows that women have made substantial gains in the past decade, but there’s still one important home money task where men tend to dominate ...
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What is Optimism Bias?

Staying positive is important, but a lot of us are oblivious to the very real downside of obsessive enthusiasm - optimism bias ...
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Illusion of Control

Illusion of Control

The illusion of control is our brain’s tendency to believe that we have more control over things than we actually do. Getting more accustom to a situation can anesthetize us to the risk of failure ...
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