Graeme Newell

Graeme's Blog

Subconscious Choices

Subconscious Choices

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Identifiable Victim Effect

Identifiable Victim Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Self-Serving Bias

Self-Serving Bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Women Are Wonderful Effect

Women Are Wonderful Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Sampling Bias

Sampling Bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Optimism bias

Optimism bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Projection bias

Projection bias

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Escalation of Commitment

Escalation of Commitment

Escalation of CommitmentFailed romances. Disastrous work projects. Foolish purchases. When we make a bad choice our brain shifts its denial skills into overdrive ...
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Interoceptive Bias

Interoceptive Bias

Interoceptive Bias You don’t just make decisions with your mind. Your body gets to vote as well ...
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Information Bias

Information Bias

Information Bias Sometimes the greatest obstacle to a good decision isn’t a lack of facts, but an avalanche of information that overwhelms our brain ...
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