Why So Many Entrepreneurs are Lousy Investors
Learn how overconfidence bias keeps business owners & entrepreneurs out of the market ...
The Brain Science Bias That Tricks Us To Pay Too Much
Learn how a cognitive bias called “anchoring” dramatically alters our perception of value and can cause us to overpay ...
The Weird Reason Your Brain Sticks with a Losing Choice
Why do we stick with a losing choice? Learn about the cognitive bias that motivates us to be loyal, but blinds us to our own bad choices ...
Which Purchases Make Our Brain Most Happy?
Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness ...
Use Brain Science to Make Saving Easier
Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly ...
What IKEA Can Teach You About Investing
Learn about the cognitive bias that’s the secret to IKEA’s huge success ...
When Are We Most Vulnerable to Bad Money Choices?
Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice ...
What are the Smartest Things to Buy?
Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy ...
Financial Planning Education: Preventing Losses When Markets Get Scary
Solid financial planning education means planning for down financial markets and staying on track. Brain science reveals the moments when we’re most vulnerable to rash financial planning decisions. Learn how to avoid the “bias for action” that causes so many ...
