We just can’t help it. When we see a video like this our brain instantly tends to concoct a very human story: the duck and the fish are friends, and look out for each other. We effortlessly project elaborate human ...
Learn More...

Want to spend less and still get the best bargain? In this short video you’ll learn how our brain can be easily fooled when it’s comparing prices ...
Learn More...

Want to seriously up your close rate? Then stop being so darned positive. We love talking to prospects about the BENEFITS of our products, simply because it’s a more pleasant conversation. It’s just more fun to endlessly blather on about ...
Learn More...

Don’t eat bad food. It’s dangerous to eat laundry pods or inhale cinnamon. When others tell us we shouldn’t do something, we often respond with twisted, self-destructive behaviors. Our primary goal becomes rescuing our dignity and proving the other person ...
Learn More...

Who controls the purse strings in a typical family? New research shows that women have made substantial gains in the past decade, but there’s still one important home money task where men tend to dominate ...
Learn More...

Staying positive is important, but a lot of us are oblivious to the very real downside of obsessive enthusiasm - optimism bias ...
Learn More...

The illusion of control is our brain’s tendency to believe that we have more control over things than we actually do. Getting more accustom to a situation can anesthetize us to the risk of failure ...
Learn More...

The city of Chicago had a big problem. Street trash was everywhere. So the city came up with a brilliant plan: start paying everyday people to collect street trash. But crafty citizens started gathering trash from one neighborhood, then quietly ...
Learn More...

Brain science isn’t quite sure why, but our subconscious brain is continually trying to match the rhythm of those around us. Bottlenose dolphins arc through the water in unison ...
Learn More...

Luckily, morality is always graded on a sliding scale. Marketers understand this and that’s why so many of them tempt us with the VIRTUOUS VICE, a single feature that’s a cognitive get-out-of-jail-free card ...
Learn More...