
What is the Ambiguity Effect? Understanding how Ambiguity Bias affects our risk tolerance.
Unfortunately, our brain craves certainty. It desperately seeks out the sure-fire win, even if it means we win less often. We choose the low-return investment because it has a guaranteed interest rate. We pick the guaranteed return policy at Nordstrom, ...

How Understanding the Locus of Control Can Help Teams Work Together Better
Why do people on teams tend to fight so much? Part of the reason is a curious psychological effect called the “Locus of Control.” This is a measurement of our belief in the following statement: “I determine my own destiny.” ...

Anthropocentrism – Duck & Fish
We just can’t help it. When we see a video like this our brain instantly tends to concoct a very human story: the duck and the fish are friends, and look out for each other. We effortlessly project elaborate human ...

How the Cognitive Bias of “Anchoring” Lures Us Into Paying Too Much
Want to spend less and still get the best bargain? In this short video you’ll learn how our brain can be easily fooled when it’s comparing prices ...