Want to spend less and save more? Start carrying big currency in your wallet. Let’s say you’re making a $20 purchase. Here are two typical ways you could pay: ...
What is the Ambiguity Effect? Understanding how Ambiguity Bias affects our risk tolerance.
Unfortunately, our brain craves certainty. It desperately seeks out the sure-fire win, even if it means we win less often. We choose the low-return investment because it has a guaranteed interest rate. We pick the guaranteed return policy at Nordstrom, ...
Top-of-their-game corporate designers understand that they must answer this one question: “How do I want people to feel about THEMSELVES when they experience my design.” ...
How Understanding the Locus of Control Can Help Teams Work Together Better
Why do people on teams tend to fight so much? Part of the reason is a curious psychological effect called the “Locus of Control.” This is a measurement of our belief in the following statement: “I determine my own destiny.” ...
The HALO EFFECT is our brain’s little shortcut for efficiently remembering the zillions of people who parade through our lives. Unfortunately, all our brains are inherently lazy. So when our overtaxed cranium evaluates new people, it isn’t really looking for ...
Most of us believe our conscious brain carefully guides our path. We reassure ourselves that subconscious desires are subservient to our all powerful reason. But brain research shows it’s the exact OPPOSITE. At least 85% of our choices are completely ...
Anthropocentrism – Duck & Fish
We just can’t help it. When we see a video like this our brain instantly tends to concoct a very human story: the duck and the fish are friends, and look out for each other. We effortlessly project elaborate human ...
How the Cognitive Bias of “Anchoring” Lures Us Into Paying Too Much
Want to spend less and still get the best bargain? In this short video you’ll learn how our brain can be easily fooled when it’s comparing prices ...
Want to seriously up your close rate? Then stop being so darned positive. We love talking to prospects about the BENEFITS of our products, simply because it’s a more pleasant conversation. It’s just more fun to endlessly blather on about ...
Don’t eat bad food. It’s dangerous to eat laundry pods or inhale cinnamon. When others tell us we shouldn’t do something, we often respond with twisted, self-destructive behaviors. Our primary goal becomes rescuing our dignity and proving the other person ...
