Graeme's Blog

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
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Memory Multi-Sense

Unit Bias

How Winning Affects Your Investing Decisions

When are we most vulnerable to bad decision making? Brain science tells us that when we experience a big win or a big defeat, that’s when we get flooded with brain chemicals that can badly skew our judgment. Watch this ...
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Decoy Effect

Sunk cost fallacy

Two Key Habits of Financially Successful People – Behavioral Investing Best Practices

Researchers studied the habits of the financially successful and found that a lot of them practiced two key tactics that lead to an abundant bank balance. The good news is that it’s not hard and you can do it too ...
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Important Investing Decisions – How to Calculate the Amount of Money You’ll Need to Retire

What’s the exact amount of money you’ll need to retire comfortably? It’s one of our most important investing decisions, yet most of us start saving and just hope that it will be enough. In this video we lay out exactly ...
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Ambiguity Bias

Bikeshedding Effect