Graeme Newell

Graeme's Blog

Loss aversion

Loss aversion

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Learn More...
Cobra Effect

Cobra Effect

The city of Chicago had a big problem. Street trash was everywhere. So the city came up with a brilliant plan: start paying everyday people to collect street trash. But crafty citizens started gathering trash from one neighborhood, then quietly ...
Learn More...
The Chameleon Effect

The Chameleon Effect

Brain science isn’t quite sure why, but our subconscious brain is continually trying to match the rhythm of those around us. Bottlenose dolphins arc through the water in unison ...
Learn More...
Virtuous Vice

Virtuous Vice

Luckily, morality is always graded on a sliding scale. Marketers understand this and that’s why so many of them tempt us with the VIRTUOUS VICE, a single feature that’s a cognitive get-out-of-jail-free card ...
Learn More...
Proprioception

Proprioception

Most people don’t realize it, but a big chunk of our brain is dedicated to simply tracking where our body is in space. PROPRIOCEPTION is the reason we can close our eyes and touch our nose, balance on one leg, ...
Learn More...
Projection Bias

Projection Bias

If you look at the thousands of comments this amazing social video generated, you’ll notice something peculiar. After watching this thrilling clip, you would think viewers would share their OWN FEELINGS about how this video inspired them ...
Learn More...
Self Sabotage & Your Subconscious Brain

Self Sabotage & Your Subconscious Brain

Who built these mutations? Box checkers, passive-aggressive people who don’t really care if things are done right. All they want is to stop working. And we can count on our subconscious brain to act with similar malevolence whenever we attempt ...
Learn More...
The Texas Sharpshooter Effect

The Texas Sharpshooter Effect

They never miss. A perfect toss every time. We could all be easily fooled into believing that the “Dude Perfect” guys have extraordinary coordination and timing, but what we’re not seeing are the thousands of failed attempts ...
Learn More...
The Primacy Effect

The Primacy Effect

Why do most of us tend to pick A and not B? It’s because our brain gets caught in a bit of a TRAFFIC JAM. When I threw choice A at you, your brain instantly got busy analyzing. But your ...
Learn More...

What is the Anchoring Effect?

How does our brain determine a fair price? In this short video you’ll learn how our misguided brain can be easily fooled when we’re comparing prices. See how the “anchoring effect” lures us into paying too much ...
Learn More...