Who built these mutations? Box checkers, passive-aggressive people who don’t really care if things are done right. All they want is to stop working. And we can count on our subconscious brain to act with similar malevolence whenever we attempt ...
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They never miss. A perfect toss every time. We could all be easily fooled into believing that the “Dude Perfect” guys have extraordinary coordination and timing, but what we’re not seeing are the thousands of failed attempts ...
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Why do most of us tend to pick A and not B? It’s because our brain gets caught in a bit of a TRAFFIC JAM. When I threw choice A at you, your brain instantly got busy analyzing. But your ...
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How does our brain determine a fair price? In this short video you’ll learn how our misguided brain can be easily fooled when we’re comparing prices. See how the “anchoring effect” lures us into paying too much ...
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Big corporations like Walmart don’t put greeters at the door just to be nice. People like Mr. Willie can powerfully influence a company’s profits because of a cognitive bias called the “Peak-End Rule.” ...
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What is the novelty effect? It’s a cognitive bias that keeps our overworked brain from getting overloaded by too much data ...
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Most of us envision our brain as a lot like a computer - a big collection of electrical circuits. But our brain isn’t just ELECTRICAL, it’s also CHEMICAL. For example, when we get scared, our brain signals the release of ...
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It’s one of the scariest numbers in our financial lives - the precise amount of money we will need to retire comfortably. Most of us have no idea what this number is, or how to calculate it. So we save ...
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When we build muscle memory our brain constructs new pathways to control our muscles, vision and other senses. Building muscle memory is hard to do because we are linking parts of our brain not accustomed to working together ...
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It was some of the most groundbreaking work I’d ever seen. A brilliant management team at an upstart media company created a breakthrough marketing & branding campaign. Customers loved it. The ratings were on the rise ...
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