Graeme Newell

New research on who really controls the family finances

New research on who really controls the family finances

Who controls the purse strings in a typical family? New research shows that women have made substantial gains in the past decade, but there’s still one important home money task where men tend to dominate ...
What is Optimism Bias?

What is Optimism Bias?

Staying positive is important, but a lot of us are oblivious to the very real downside of obsessive enthusiasm - optimism bias ...
Illusion of Control

Illusion of Control

The illusion of control is our brain’s tendency to believe that we have more control over things than we actually do. Getting more accustom to a situation can anesthetize us to the risk of failure ...
Cobra Effect

Cobra Effect

The city of Chicago had a big problem. Street trash was everywhere. So the city came up with a brilliant plan: start paying everyday people to collect street trash. But crafty citizens started gathering trash from one neighborhood, then quietly ...
The Chameleon Effect

The Chameleon Effect

Brain science isn’t quite sure why, but our subconscious brain is continually trying to match the rhythm of those around us. Bottlenose dolphins arc through the water in unison ...
Virtuous Vice

Virtuous Vice

Luckily, morality is always graded on a sliding scale. Marketers understand this and that’s why so many of them tempt us with the VIRTUOUS VICE, a single feature that’s a cognitive get-out-of-jail-free card ...
Proprioception

Proprioception

Most people don’t realize it, but a big chunk of our brain is dedicated to simply tracking where our body is in space. PROPRIOCEPTION is the reason we can close our eyes and touch our nose, balance on one leg, ...
Projection Bias

Projection Bias

If you look at the thousands of comments this amazing social video generated, you’ll notice something peculiar. After watching this thrilling clip, you would think viewers would share their OWN FEELINGS about how this video inspired them ...
Self Sabotage & Your Subconscious Brain

Self Sabotage & Your Subconscious Brain

Who built these mutations? Box checkers, passive-aggressive people who don’t really care if things are done right. All they want is to stop working. And we can count on our subconscious brain to act with similar malevolence whenever we attempt ...
The Texas Sharpshooter Effect

The Texas Sharpshooter Effect

They never miss. A perfect toss every time. We could all be easily fooled into believing that the “Dude Perfect” guys have extraordinary coordination and timing, but what we’re not seeing are the thousands of failed attempts ...