When we build muscle memory our brain constructs new pathways to control our muscles, vision and other senses. Building muscle memory is hard to do because we are linking parts of our brain not accustomed to working together ...
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It was some of the most groundbreaking work I’d ever seen. A brilliant management team at an upstart media company created a breakthrough marketing & branding campaign. Customers loved it. The ratings were on the rise ...
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Classic behavioral science teaches us that if we want to illicit a behavior, the best way to do that is to make that behavior EASY. Make the checkout one click. Make the check-in process automatic ...
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Most of the clothes hanging in our closets are powerful evidence of just how horribly flawed our shopping impulses can be. Our brain was on fire with anticipation when we bought most of those clothes, but now they hang there ...
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Ever walk with a friend and find yourself automatically matching their stride? The Chameleon effect compels us to ape the movements and behaviors of the people around us. So when the uptight Victorians in this video break out in a ...
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"What are the things we love most? The things we spend the most time working on. Brain scientist call this the “IKEA effect.” There’s a neuroscience motivation behind the big-box retailer making us slog that heavy box to our car ...
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I was running a little late getting back to my job as a stock boy at a local department store. As I pulled into the parking lot, I noticed a strange yellow glow on the horizon. I looked up in ...
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So why does our tired little brain love experiencing an intense scare? It’s a Drug Trip The adrenaline rush of a scare instantly releases chemicals that can trigger a feeling of euphoria. You'll often hear people laughing after a big ...
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When our brain gets confused, it rarely pauses to admit it doesn’t understand. Instead, its preference is to quickly reach back into memory, finds something sort of similar, then repeat thought patterns used in the past. Scientists call these little ...
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Researchers analyzed thousands of stock portfolios owned by average investors. They noticed a peculiarly counterintuitive trend. 60% of the stocks that investors held underperformed the market average ...
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