Graeme Newell

The Chameleon Effect

The Chameleon Effect

Ever walk with a friend and find yourself automatically matching their stride? The Chameleon effect compels us to ape the movements and behaviors of the people around us. So when the uptight Victorians in this video break out in a ...
The IKEA Effect

The IKEA Effect

"What are the things we love most? The things we spend the most time working on. Brain scientist call this the “IKEA effect.” There’s a neuroscience motivation behind the big-box retailer making us slog that heavy box to our car ...
Defensive Attribution

Defensive Attribution

I was running a little late getting back to my job as a stock boy at a local department store. As I pulled into the parking lot, I noticed a strange yellow glow on the horizon. I looked up in ...
Catapult Diver

Catapult Diver

So why does our tired little brain love experiencing an intense scare? It’s a Drug Trip The adrenaline rush of a scare instantly releases chemicals that can trigger a feeling of euphoria. You'll often hear people laughing after a big ...
Stairs Illusion

Stairs Illusion

When our brain gets confused, it rarely pauses to admit it doesn’t understand. Instead, its preference is to quickly reach back into memory, finds something sort of similar, then repeat thought patterns used in the past. Scientists call these little ...
Loss Aversion

Loss Aversion

Researchers analyzed thousands of stock portfolios owned by average investors. They noticed a peculiarly counterintuitive trend. 60% of the stocks that investors held underperformed the market average ...
The Human Brain’s Four Biggest Fears

The Human Brain’s Four Biggest Fears

A new study is revealing the four fears that tend to haunt us the most ...
Defensive Attribution

Defensive Attribution

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Large Numbers

Large Numbers

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...
Ovsiankina Effect

Ovsiankina Effect

Why is it that decades later, you can flawlessly sing every single word of Bohemian Rhapsody, yet completely forget the three items on your grocery list? Songs stimulate multiple senses ...