A Duty to do Good?
What is the social responsibility of management? Do leaders of companies have an obligation to do good or give back to society in some way? For many traditional companies, the answer may be “no.” This has been the case for a long time. But in recent years this has been changing. Social entrepreneur companies are focusing on a triple bottom line rather than the older model of prioritizing profits. These companies practice corporate social responsibility by minding their economic, societal, and profit-seeking goals. This is the triple bottom line model. These companies believe that there is a social responsibility of management. Leaders of these companies often set up programs to address social issues.
One company that believes in and practices the social responsibility of management is Bright Funds. This nonprofit funding company asks, “how would you invest in a better world?” It gives users the ability to manage their charitable giving through a custom portfolio. Investors can pick the organizations they want their money to support, based on their personal favorite causes.
Clients can choose to support cancer research, diabetes education, reproductive health, AIDS research and many other health-related causes. Health-related organizations are all grouped under the Bright Funds Health Fund.
Bright Funds also maintains an Environment Fund. This fund includes nonprofits that focus on a more sustainable way of living. As Bright Funds sees it, safeguarding the environment is part of the social responsibility of management. Environment Fund companies engage in outreach to raise awareness of climate change. They also work on projects to promote responsible forestry, conservation of natural resources, and clean drinking water.
The final fund Bright Funds finances, and offers as part of a giving portfolio, is the Poverty Fund. The mission of this fund is to ensure that people are provided with the basic essentials to ensure quality of life. These goals include food security and hunger relief, essential needs and resources, durable and safe housing, and economic empowerment. These four areas are vital for people living in poverty to lift themselves out of it and become self-sufficient.
Bright Funds takes the social responsibility of management seriously. Their leaders and managers make it simple for investors to target the charities and nonprofit groups they want to help. Their various funds provide plenty of choice for customers. The problems facing our world are big, so Bright Funds thinks big in its approach and empowers others to do the same.
Bright Funds – Invest in a Better World – We see people giving to other people, a teacher teaching a classroom of young children, building a new heating element, make sustainable water sources. This is the Bright Funds’ way of giving, you make the world a better place one investment at a time – Bright Funds, how would you invest in a better world?
The Health Fund – We see a Mahatma Gandhi quote “It is health that is real wealth and not pieces of gold and silver.” before we cut to shots of the Bright Funds website, a map, and pictures of patients, doctors, and medical facilities, while the narrator talks about the facets of long-term solutions to health care and health education. How would you invest in a better world? – Bright Funds.
The Bright Funds Education Fund – We see a Benjamin Franklin quote “An investment in knowledge pays the best interest.” before we cut to shots of the Bright Funds website, a map, and pictures of classrooms while the narrator talks about the facets of investing in education. How would you invest in a better world? – Bright Funds.
The Environment Fund – We see a Margaret Mead quote “We won’t have a society if we destroy the environment.” before we cut to shots of the Bright Funds website, a map, and pictures of rivers and landscapes while the narrator talks about the facets of long-term solutions to environment protection. How would you invest in a better world? – Bright Funds.
Bright Funds – Poverty Fund Overview – We see the Bright Funds logo before we cut to a montage of smiling workers in impoverished nations while the narrator talks about how Bright Funds’ poverty relief fund. Listing the four steps for a sustainable approach to alleviating poverty. How would you invest in a better world? – Bright Funds
Bright Funds at Finovate – A speaker on stage talks about people’s money that is not being touched. He talks about charitable giving, and how Bright Funds helps them manage their charitable contributions with the same care as investments before demonstrating how the Bright Funds website works, and what your decisions on the website does.