Graphic Blog

Brace yourselves, mind ninjas! We’re cracking open the “Curse of Knowledge” – sounds spooky, but it’s not about ghosts.

The default effect is our brain’s powerful inclination to stick with a default option, despite the fact it’s a meager choice.

The “Contrast Effect” is like your brain’s own pair of quirky glasses. It doesn’t let you see things as they really are.

Want to turn yourself into a life-long innovator? Then it’s important to understand how CONGRUENCE BIAS powerfully lures us into repeating ineffective habits.

Unfortunately, your brain is crazy lazy. That’s why it regularly relies on a devious cognitive bias called the AVAILABILITY HEURISTIC.

It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was try online grocery delivery within the next week. But when I missed the deadline, they took the money BACK!

They’re back, the misguided souls who delight in shoving poisonous things down their gullet. It’s a familiar little passion play: Tide Pods, cinnamon, and now “sleepy chicken.” Think of it as mutant KFC – narcotic chicken in a delightfully disgusting NyQuil marinade.

Nazism, war, cyberbullying. Why do normally decent people enthusiastically line up to be the next to inflict brutal punishments on innocent victims? Dehumanizing out-groups is a powerful survival tool that was carefully crafted during our distant evolutionary past.

Want to change a stubborn habit? Then you’ve got to treat your misbehaving brain like it’s a puppy. Most of us formulate a behavioral change strategy by mustering all the power of our RATIONAL brain.

Want to spend less and save more? Start carrying big currency in your wallet.

Let’s say you’re making a $20 purchase. Here are two typical ways you could pay: