Graeme Newell

Graphic Blog

65717 Congruence Bias - featured image

Congruence Bias

Want to turn yourself into a life-long innovator? Then it’s important to understand how CONGRUENCE BIAS powerfully lures us into repeating ineffective habits.

The Regret Lottery

It was an offer I never thought I’d pass up. My local supermarket let me know they’d already given me a $25 credit. I could see the money sitting right there in my account. All I had to do was try online grocery delivery within the next week. But when I missed the deadline, they took the money BACK!

The Backfire Effect

They’re back, the misguided souls who delight in shoving poisonous things down their gullet. It’s a familiar little passion play: Tide Pods, cinnamon, and now “sleepy chicken.” Think of it as mutant KFC – narcotic chicken in a delightfully disgusting NyQuil marinade.

Justified Cruelty

Nazism, war, cyberbullying. Why do normally decent people enthusiastically line up to be the next to inflict brutal punishments on innocent victims? Dehumanizing out-groups is a powerful survival tool that was carefully crafted during our distant evolutionary past.

Implicit Conditioning

Want to change a stubborn habit? Then you’ve got to treat your misbehaving brain like it’s a puppy. Most of us formulate a behavioral change strategy by mustering all the power of our RATIONAL brain.

Denomination Effect

Want to spend less and save more? Start carrying big currency in your wallet.

Let’s say you’re making a $20 purchase. Here are two typical ways you could pay: