TV Broadcasting

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/201477800″ size=”795″][vc_column_text css=”.vc_custom_1487693691697{margin-bottom: 20px !important;}”]In every market there are hot-button viewer frustrations that can quickly spike tune-in. But what are they in your market and how can your coverage ignite that viewer passion? See how KHOU in Houston tapped into a customer irritation to galvanize their …

KHOU Houston – Building News Coverage Around a Viewer Frustration Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/201226045″ size=”795″][vc_column_text css=”.vc_custom_1487693379681{margin-bottom: 20px !important;}”]If your station and a competitive station are covering the same big news story, how can you design coverage to truly stand out? See how smart stations are going beyond basic news coverage and creating purpose-driven tone and style for their most …

WTHR Indianapolis & WCPO Cincinnati – How to Design News Coverage that Stands Out in Highly Competitive Markets Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/197329848″ size=”795″][vc_column_text css=”.vc_custom_1487692848680{margin-bottom: 20px !important;}”]Differentiating weather coverage from competitors is key to moving newscasts up in the ratings, but how can you stand out if you don’t have dominant weather feature differences? The key is packaging those standard weather features in new ways so they directly …

KPTV Portland – How to Build Truly Differentiated Weather Coverage Read More »