Graeme Newell

TV Broadcasting

KHOU Houston – Building News Coverage Around a Viewer Frustration

https://vimeo.com/201477800 In every market there are hot-button viewer frustrations that can quickly spike tune-in. But what are they in your market and how can your coverage ignite that viewer passion? See how KHOU in Houston tapped into a customer irritation to galvanize their audience base and recruit new viewers. Learn how the right research can …

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WTHR Indianapolis & WCPO Cincinnati – How to Design News Coverage that Stands Out in Highly Competitive Markets

https://vimeo.com/201226045 If your station and a competitive station are covering the same big news story, how can you design coverage to truly stand out? See how smart stations are going beyond basic news coverage and creating purpose-driven tone and style for their most important stories. See how stations are breaking through the clutter and innovating …

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KPTV Portland – How to Build Truly Differentiated Weather Coverage

https://vimeo.com/197329848 Differentiating weather coverage from competitors is key to moving newscasts up in the ratings, but how can you stand out if you don’t have dominant weather feature differences? The key is packaging those standard weather features in new ways so they directly serve a strong audience lifestyle need. It’s all about finding a specific …

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Local TV News Marketing: What’s Working, What’s Not & Why

https://vimeo.com/133786959 TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most promos; best …

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“why tv brands fail” graeme newell’s promax bda conference speech

Why TV Brands Fail Graeme Newell reveals the three biggest operational mistakes that corrode television station brands.  Recorded live, on stage at the Promax/BDA station conference in Las Vegas, Graeme Newell reveals the best tactics for building television station brands that the entire organization will implement on a daily basis. Research has shown us there …

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Blog Post without Video

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.