Graeme Newell

TV Broadcasting

KHOU Houston – Building News Coverage Around a Viewer Frustration

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/201477800″ size=”795″][vc_column_text css=”.vc_custom_1487693691697{margin-bottom: 20px !important;}”]In every market there are hot-button viewer frustrations that can quickly spike tune-in. But what are they in your market and how can your coverage ignite that viewer passion? See how KHOU in Houston tapped into a customer irritation to galvanize their …

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WTHR Indianapolis & WCPO Cincinnati – How to Design News Coverage that Stands Out in Highly Competitive Markets

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/201226045″ size=”795″][vc_column_text css=”.vc_custom_1487693379681{margin-bottom: 20px !important;}”]If your station and a competitive station are covering the same big news story, how can you design coverage to truly stand out? See how smart stations are going beyond basic news coverage and creating purpose-driven tone and style for their most …

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KPTV Portland – How to Build Truly Differentiated Weather Coverage

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/197329848″ size=”795″][vc_column_text css=”.vc_custom_1487692848680{margin-bottom: 20px !important;}”]Differentiating weather coverage from competitors is key to moving newscasts up in the ratings, but how can you stand out if you don’t have dominant weather feature differences? The key is packaging those standard weather features in new ways so they directly …

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Local TV News Marketing: What’s Working, What’s Not & Why

[vc_row][vc_column width=”3/4″][vc_video link=”https://vimeo.com/133786959″ size=”825″][vc_column_text]TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most …

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“why tv brands fail” graeme newell’s promax bda conference speech

[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text] Why TV Brands Fail Graeme Newell reveals the three biggest operational mistakes that corrode television station brands.  Recorded live, on stage at the Promax/BDA station conference in Las Vegas, Graeme Newell reveals the best tactics for building television station brands that the entire organization will implement on a daily basis. Research has …

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Blog Post without Video

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.