Graeme Newell

Emotional Marketing Research

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graemes blog

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university of phoenix

[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_separator css=”.vc_custom_1486517760624{padding-top: 30px !important;}”][vc_row_inner css=”.vc_custom_1453463400247{margin-bottom: 30px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3840″ img_size=”full” alignment=”center” onclick=”custom_link”][/vc_column_inner][vc_column_inner width=”3/4″][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486517740799{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #f2f2f2 !important;}”][vc_column_inner][vc_column_text]The Research Research uncovered several actionable insights, including the unique emotional drivers for 18 different majors that were often more compelling than a high salary. For examples: accounting majors had a passion …

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unitek college

[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_separator css=”.vc_custom_1486517760624{padding-top: 30px !important;}”][vc_row_inner css=”.vc_custom_1453463400247{margin-bottom: 30px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3841″ img_size=”full” alignment=”center” onclick=”custom_link”][/vc_column_inner][vc_column_inner width=”3/4″][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486517740799{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #f2f2f2 !important;}”][vc_column_inner][vc_column_text]The Research Research into the emotional drivers behind prospects for the EMT programs at Unitek College revealed several important insights. Most significant was the fact that most prospects were more driven by …

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bourgade catholic college preparatory

[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_separator css=”.vc_custom_1486517760624{padding-top: 30px !important;}”][vc_row_inner css=”.vc_custom_1453463400247{margin-bottom: 30px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3836″ img_size=”full” alignment=”center” onclick=”custom_link”][/vc_column_inner][vc_column_inner width=”3/4″][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486517740799{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #f2f2f2 !important;}”][vc_column_inner][vc_column_text]The Research Focus groups among Bourgade’s current students and parents revealed that the decision of which school to attend was primarily driven by the parents but could be vetoed by the student. …

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post university

[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_separator css=”.vc_custom_1486517760624{padding-top: 30px !important;}”][vc_row_inner css=”.vc_custom_1453463400247{margin-bottom: 30px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3837″ img_size=”full” alignment=”center” onclick=”custom_link”][/vc_column_inner][vc_column_inner width=”3/4″][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486517740799{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #f2f2f2 !important;}”][vc_column_inner][vc_column_text]The Research Surveys of potential students for Post University’s online degree program revealed a stigma surrounding an “online degree.” Some felt that the education wasn’t as good. Others feared that employers would …

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Chevy Case Study

[vc_row][vc_column width=”3/4″][vc_column_text]Highlights: Encapsulate the customer’s feelings about your brand Don’t brand your product, brand how your customer feels about your product. Is your slogan just a catchy phrase, or does it have real heart and meaning that encapsulates the customer’s feelings about your brand? Chevrolet struggled with their tagline…The problem was that the marketing contradicted …

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Sony AXN Case Study

[vc_row][vc_column width=”3/4″][vc_column_text] gnewell@602communications.com https://602communications.com Download PDF Version The following file is a PDF and must be viewed with Adobe Acrobat Reader. Please visit Adobe’s website to download the latest version. Background AXN is a general entertainment network that serves all of Asia. The channel featured a lot of adventure and excitement shows such as CSI, …

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Coke Wallet Case Study

[vc_row][vc_column width=”3/4″][vc_column_text]Highlights: Coke’s brand is starry-eyed optimism. Your brand should be an emotional trigger. Coke is one of my favorite emotional marketing brands because Coke isn’t in the beverage business. Coke is in the “good times with close friends” business. You’ll see a familiar rhythm in Coke ads. A lone person pops open a Coke, …

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