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Emotional Marketing Research
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university of phoenix
The Research Research uncovered several actionable insights, including the unique emotional drivers for 18 different majors that were often more compelling than a high salary. For examples: accounting majors had a passion for numbers, IT majors were attracted to specialized and state-of-the-art expertise, and nursing majors found satisfaction in helping others and making a difference …
unitek college
The Research Research into the emotional drivers behind prospects for the EMT programs at Unitek College revealed several important insights. Most significant was the fact that most prospects were more driven by the challenge, excitement and heroic aspect of being an EMT than they were by financial reward. They wanted to be first responders who …
bourgade catholic college preparatory
The Research Focus groups among Bourgade’s current students and parents revealed that the decision of which school to attend was primarily driven by the parents but could be vetoed by the student. Also, a surprisingly high percentage (about 30%) of enrolled students had asked their parents if they could attend the College Prep High School. …
post university
The Research Surveys of potential students for Post University’s online degree program revealed a stigma surrounding an “online degree.” Some felt that the education wasn’t as good. Others feared that employers would value an online degree less than a traditional campus degree. Other surveys and studies showed that, in truth, online graduates performed as well …
Chevy Case Study
Highlights: Encapsulate the customer’s feelings about your brand Don't brand your product, brand how your customer feels about your product. Is your slogan just a catchy phrase, or does it have real heart and meaning that encapsulates the customer’s feelings about your brand? Chevrolet struggled with their tagline…The problem was that the marketing contradicted the …
Sony AXN Case Study
[email protected] https://602communications.com Download PDF Version The following file is a PDF and must be viewed with Adobe Acrobat Reader. Please visit Adobe's website to download the latest version. Background AXN is a general entertainment network that serves all of Asia. The channel featured a lot of adventure and excitement shows such as CSI, NCIS, Amazing …
Dermablend Case Study
Highlights: Put ordinary products into extraordinary situations. If you show them in the correct way the dullest products can be made magical Marketing a truly revolutionary product is easy. One look at them in action and you know they’re game changers. All Apple needed to do was show the iPhone in action and customers were …
Coke Wallet Case Study
Highlights: Coke’s brand is starry-eyed optimism. Your brand should be an emotional trigger. Coke is one of my favorite emotional marketing brands because Coke isn’t in the beverage business. Coke is in the “good times with close friends” business. You’ll see a familiar rhythm in Coke ads. A lone person pops open a Coke, and …