Graeme Newell

Graeme Newell Speaking

best practices for marketing product features with humor

How can you get customers interested in your best product features without boring them to tears?  The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand.  See how …

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the battle for control – how advertising wins men’s hearts

https://www.vimeo.com/109748909 Watch commercials that appeal to men and you'll see ad after ad that feature sex, bad behavior and male bonding. But one of the most effective ways of winning male admiration is often overlooked - the desire for control. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how Madison Avenue …

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avoiding the self-obsessed marketing trap – turning a product Into a lifestyle

https://www.youtube.com/watch?v=4VakgwaxCEQ Most marketing just can't avoid the temptation of endlessly crowing on about product features. But the best ads manage to put the company agenda aside. They redefine features so they empower a customer lifestyle. In this 3-minute emotional marketing lesson video, marketing speaker Graeme Newell reveals specific tactics to diminish company ego and create …

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the dangers and opportunities of dramatic marketing campaigns

https://www.youtube.com/watch?v=of3vh2VGK5o As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking and titillating campaigns that turn heads and get tongues wagging. But today's more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising. [stm_post_comments][stm_sidebar sidebar="1162"]

how google built an uplifting brand using inspiration & discovery

Watching Google's marketing ads and videos leaves even the most jaded person with hope for what the world can become. From toe-tapping viral videos that invite the world to dance, to uplifting stories of international discovery, Google doesn't brand itself with a mere marketing message. Google brands with the powerfully liberating emotions of revolution, friendship …

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Best Television Ads that Turn Dull Products into Attention Grabbers

Some ad masters can create advertising that turns the dullest products into a transfixing thrill ride. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows the strategy for turning boring product commercials into the best television ads in the business.  You'll learn the simple creative formula for keeping customers spellbound. [stm_post_comments][stm_sidebar sidebar="1162"]