New brain science insights are revealing the strange and freaky ways our very flawed human brain makes money decisions. Click on the link in the description to learn the #1 mistake we’re most likely to make when investing our hard-earned money.
How can financial storytelling motivate us to save more? Economics speaker Graeme Newell shows you the power of storytelling and how it can both motivate us and also lead us astray
How can financial storytelling motivate us to save more? Economics speaker Graeme Newell shows you the power of storytelling and how it can both motivate us and also lead us astray
Learn the specific situations when we’re most vulnerable to making money-losing choices.
Learn new ways marketers are using emotion and brain science to trigger buying decisions.
How can you make more winning choices in your life? Learn now a cognitive bias called “the IKEA effect” can distort our judgment and trick us into bad decisions.
AIDs. Zika. Ebola. SARS. We’ve had wave after wave of virus attacks for generations. So why was the world caught so unprepared for the pandemic? Learn how a cognitive bias called the “recency effect” blinds us to future dangers.
As we age, our ability to make snap decisions improves, but this also makes us more gullible to bad choices. Learn how our brain ages and the cognitive biases we’re more vulnerable to.
Every notice how most prices tend to end in 9s? Well now there’s a brand new way retailers are using pricing with 9s to get us to pay even more. Click to watch the video on the brain science of pricing.
New cognitive brain research is revealing the specific situations when we’re most likely to get overconfident. Learn to recognize the signs and how to keep your own ego from getting out of control.
Bad choices often come from taking advice and guidance from misguided people. Decision science researcher Graeme Newell shows you how a cognitive bias called “survivorship bias” can compel us to trust the advice of the wrong people.