Red Goldfish

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389388″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561563770147{margin-bottom: 20px !important;}”]Creating messaging that cuts through the clutter and touches people emotionally is the magic combo for marketers. The good news is that this elusive duo may be easier to attain than you thought. New neuroscience research is peering inside the …

Simple and Easy Ways to Win your Customers Heart Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342389252″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561563640465{margin-bottom: 20px !important;}”]The biggest marketing problem today isn’t convincing customers you have a quality product. The biggest problem is getting customer to recognize that your product merely exists. Today’s distraction-inundated world demands your messaging be strategically honed word by word, second by …

The Best Ways to Quickly Grab Customer Attention Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”http://player.vimeo.com/video/342653256″ align=”center” img_size=”795×394″ size=”795″][vc_column_text css=”.vc_custom_1561562909334{margin-bottom: 20px !important;}”]What is neuroscience testing? Emotional marketing researcher Graeme Newell explains the technology behind these powerful new insight tools. Find out how smart marketers are using brain scanning to gauge the effectiveness of television newscasts, digital content and marketing. You’ll see …

New TV Viewing Insights from Neuroscience Testing Read More »

[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_separator css=”.vc_custom_1486517760624{padding-top: 30px !important;}”][vc_row_inner css=”.vc_custom_1453463400247{margin-bottom: 30px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3839″ img_size=”full” alignment=”center” onclick=”custom_link”][/vc_column_inner][vc_column_inner width=”3/4″][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486517740799{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #f2f2f2 !important;}”][vc_column_inner][vc_column_text]The Research Ten years after the advent of online universities, many community colleges still did not offer their courses via the internet, and very few offered a complete associates degree online. Research uncovered …

axia college Read More »

[vc_row css=”.vc_custom_1451991003825{margin-bottom: 100px !important;}”][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1526332901698{margin-bottom: 52px !important;}”]Take a look at this ad for United Airlines. In the ad, the benevolent gate agents coyly whisk the starry-eyed customer to the gate where he whimsically boards his flight and gazes longingly at an enchanted rose perched fondly in the window. While it is a charming fantasy, …

Fantasy Journalism – How Buying Your Own Hype Can Torpedo News Marketing Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/216904104″ size=”795″][vc_column_text css=”.vc_custom_1500670178132{margin-bottom: 20px !important;}”]Corporate Social Responsibility has become more of a necessity than a managerial choice in modern business. In this age of social media, businesses are finding it tougher by the minute to keep their employees and customers from airing out dirty laundry in …

Merging PR with Corporate Social Responsibility Read More »

[vc_row][vc_column][/vc_column][/vc_row][vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_column_text css=”.vc_custom_1583856983400{margin-bottom: 20px !important;padding-top: -20px !important;}”] Dove is a popular leading manufacturer of beauty products. Since 1957, Dove has helped millions of women and men look their best and feel more confident in their appearance. In 2004, Dove spread its purpose driven wings with the launch of …

dove’s beautiful corporate social responsibility Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/213176251″ size=”795″][vc_column_text css=”.vc_custom_1497476463458{margin-bottom: 20px !important;}”]Is there a company, in recent years, that does more to polarize its stakeholders than Walmart does? We would be hard pressed to find an example. In this video, we discuss the retail giant’s win-lose strategy and how it affects their bottom …

walmart: great for customers, bad for company social responsibility Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/214027519″ size=”795″][vc_column_text css=”.vc_custom_1497475595263{margin-bottom: 20px !important;}”]Barbie dolls are one of the most recognizable toy brands in the world, perhaps in the universe. Girls—and some boys– have enjoyed playing with Barbie dolls since Mattel introduced the first Barbie in 1959. In the intervening years, Mattel sold more and …

new barbie dolls are corporate and social responsibility Read More »

[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/219658148″ size=”795″][vc_column_text css=”.vc_custom_1497480850856{margin-bottom: 20px !important;}”]When we think of purpose-driven companies that run big charities and uplift thousands of lives, we like to imagine deeply compassionate people who have pondered upon life’s great mysteries and found their role in the circle of life, you know, all that …

How Top Companies their Business Around their CSR Initiative Read More »