So what motivates the purchase of one brand, or one commodity, over another? Numerous studies have proven that it comes down to emotions. For virtually all purchases, people buy based on feelings then justify with facts. Logic makes people think, but emotions make people act.

At 602, we’re experts at identifying the most powerful emotions, attitudes and beliefs that drive your customers to buy. We then help you translate these psychological drivers into compelling messaging that turns prospects into customers and customers into cult followers.