[vc_row css=”.vc_custom_1450677977665{margin-bottom: 0px !important;}”][vc_column][rev_slider_vc alias=”emotional-marketing”][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1450692516354{margin-bottom: 60px !important;}”][vc_column][vc_cta h2=”Learn how emotional marketing research can boost customer connection and profits.” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”contact us” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” btn_add_icon=”true” btn_button_block=”true” el_class=”third_bg_color” css=”.vc_custom_1487980863147{margin-bottom: 0px !important;}” use_custom_fonts_h2=”true” btn_link=”url:mailto%3Agnewell%40602communications.com||”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”emotional connect that drives profit” font_container=”tag:h2|font_size:45px|text_align:center|line_height:60px” use_theme_fonts=”yes” el_class=”base_font_color” css=”.vc_custom_1487981097300{margin-bottom: 76px !important;}”][vc_column_text]So what motivates the purchase of one brand, or one commodity, over another? Numerous studies have proven that it comes down to emotions. For virtually all purchases, people buy based on feelings then justify with facts. Logic makes people think, but emotions make people act.

At 602, we’re experts at identifying the most powerful emotions, attitudes and beliefs that drive your customers to buy. We then help you translate these psychological drivers into compelling messaging that turns prospects into customers and customers into cult followers.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”overlay_2 fixed_bg” css=”.vc_custom_1453381142995{margin-bottom: 42px !important;padding-top: 66px !important;padding-bottom: 66px !important;background-image: url(https://602communications.com/wp-content/uploads/2015/12/placeholder.gif?id=122) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=” call (503) 719-7794 today for more information ” font_container=”tag:div|font_size:28px|text_align:center|color:%23ffffff|line_height:34px” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%3A700%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”training videos” font_container=”tag:h2|font_size:45px|text_align:center|line_height:60px” use_theme_fonts=”yes” el_class=”base_font_color”][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text] [/vc_column_text][vc_column_text]

How Nike Uses Vanity Marketing

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Should You Use the Carrot or the Stick?

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Best Strategies for Marketing to Mothers

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1493306367542{margin-bottom: 0px !important;}”][vc_column][vc_cta h2=”Learn how emotional marketing research can boost customer connection and profits.” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”contact us” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” btn_add_icon=”true” btn_button_block=”true” el_class=”third_bg_color” css=”.vc_custom_1528915020910{margin-bottom: 0px !important;}” use_custom_fonts_h2=”true” btn_link=”url:mailto%3Agnewell%40602communications.com||”][/vc_cta][/vc_column][/vc_row]