Graeme Newell

How Risk Aversion Lures us to Misjudge Competitors

It’s a business mistake that plays out over and over again. Risk Aversion gets us distracted. A scrappy competitor comes out of nowhere and overtakes a complacent category leader. Why do leaders so often get blindsided by upstarts?

Turns out that Mother Nature has powerfully configured our brains to look for threats in the wrong places. Watch this short video to learn the specific times when risk aversion will powerfully tempt us to misjudge competitors.