Graeme Newell

Finding Business Partners that Share Your Purpose

When looking for new ideas, business leaders rarely seek inspiration from companies in divergent sectors. The belief is that these companies have little in common. This short videos shows how JetBlue is dedicated to learning from leaders in very different sectors. The upstart airline actively seeks out companies that share their passionate business purpose for innovation and social entrepreneurship.

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Check out Graeme's latest book called "Red Goldfish"

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