Graeme Newell is a behavioral finance speaker and neuroscience researcher. He puts business leaders, employees and customers inside of brain scanners then maps the parts of their brain that light up as they make money decisions.

Making smarter business choices isn’t just about having the right information, it’s about understanding how our subconscious brain tempts us to misstep.

Graeme shows business leaders the situations when they’re most vulnerable to impulsive decision-making. He teaches teams to recognize the signs they’re headed for trouble and how to get back on track.

Graeme has presented in 25 countries to companies such as CNBC, Disney, GE, CNN, Sony, Metlife, CBS, St. Regis Hotels, and Madison Square Garden.