Graeme Newell

The Brain Science Bias That Tricks Us To Pay Too Much

How much should things cost? Personal finance speaker Graeme Newell shows us the strange way our very flawed human brain determines a fair price. Whether it’s stocks in the finance marketplace or the things we buy at the store, we gauge price by comparing items to things around it.

This behavioral economics presentation shows you exactly how our price comfortability changes radically from moment to moment. You’ll learn the anchoring bias definition and how anchor psychology is used by major retailers and anyone who sets prices.

Graeme Newell is one of the leading behavioral finance speakers and a top finance speaker as well. He has spoken to audiences throughout the world.