Graeme Newell

KHOU Houston – Building News Coverage Around a Viewer Frustration

In every market there are hot-button viewer frustrations that can quickly spike tune-in. But what are they in your market and how can your coverage ignite that viewer passion?

See how KHOU in Houston tapped into a customer irritation to galvanize their audience base and recruit new viewers. Learn how the right research can help you identify these local trends and how to cover them for maximum impact.

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Check out Graeme's latest book called "Red Goldfish"

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