Graeme Newell

marketing case study: turning dull features into exciting brands

The best ads don’t just to inform us about product features, they also find a way to supercharge those features by wrapping them in a power emotional sell. Suddenly, those very average product features take on a magical new appeal.

In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows smart marketers have turned average products into a shot of masculine identity.

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