Graeme Newell

Marketing to Mothers – Best Branding Strategies To Win Her Heart

Want to win mom’s heart?  It’s important that your marketing doesn’t treat her like a stereotype.  Too many marketers assume that mom’s emotional drivers are purely domestic. In this three-minute emotional marketing lesson video, Graeme Newell reveals the emotional marketing hot buttons that are most appealing to mothers.  Learn how to target your marketing so it fosters mom’s deepest hopes and dreams.

Marketing to mothers is one of the oldest problems that copy writers have wrangled with over the decades. Advertising to mothers is extremely important, so we conducted a marketing research case study to figure out the best branding strategies for marketing to mothers.

Results of the Marketing Research Case Study

In order to discover the best branding strategies for advertising to mothers, it’s important to perform thorough research in the form of a marketing research case study. We did a marketing research case study on the best branding strategies for marketing to mothers, and found very interesting things. First, the marketing research case study showed us that most companies are approaching advertising to mothers entirely wrong. The best branding strategies are not always the ones that are most apparent, as the marketing research case study showed us, but often are the approaches that not even the customers themselves know about.

Best Branding Strategies for Mothers

Think about the standard stereotype you have in your mind about advertising to mothers. If you’re like most copy writers, you imagined a very domestic, loving woman with the focus all about the kids. You’d think that, and you’d be wrong. The best branding strategies were taken from the marketing research case study that we performed on mothers, and found that moms are very different from what most advertisers perceptions are of them. These differences are what make performing marketing research case studies so important when finding the best branding strategies for marketing to mothers.

Advertising to Mothers Effectively

In our research into the best branding strategies for marketing to mothers from our marketing research case study, we found the number 1 way to do so is to show that mom is selfless. Moms like to be the ones that sacrifice themselves for the good of the family, and using that emotion is a cornerstone to making effective advertising to mothers. In a case like this, the best branding strategies would be to show the mom sacrificing her health, free time, and money, all for the good of the family. This empowers the mothers in a way that they envision, not the way that copy writers envision it.

Marketing to Mothers with Emotional Marketing

Another one of the best branding strategies for marketing to mothers we found in our marketing research case study is to feed mom’s ego. Mom is smart and accomplished, and it’s marketers’ job to reinforce that feeling. While normally copy writers wouldn’t think to use these best branding strategies, the marketing research case study showed us the best strategies for marketing to mothers in an effective and productive way.

Lastly, one of the best branding strategies for marketing to mothers is to show order and control in her surroundings. Mom’s supreme control of the situation is something that mothers love, and as an advertiser giving her that feeling is something that will endear her to your brand in a very deep and emotional way. Using these best brand strategies when advertising to mothers will give your marketing an edge when marketing to mothers that will put your brand ahead of others.

So let’s recap
•    Copy writers don’t always know what to do when marketing to mothers, so they tend to fall back upon the old, tired stereotypes of mothers that are not even true. We performed a marketing research case study that made clear exactly what are the best branding strategies when marketing to mothers
•    The out of the best branding strategies that we discovered for advertising to mothers, the best that we found was to show mom as selfless. Put her up and show her sacrificing herself for the sake of her family and she’ll love you.
•    The other best branding strategies we found from out marketing research case study for marketing to mothers is to stoke mom’s ego, and to show mom commanding an aura of order and control.

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