[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/131572363″ el_aspect=”43″ image=”1181″][vc_column_text css=”.vc_custom_1485191635824{margin-bottom: 20px !important;}”]TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most promos; best tactics for breakthrough messaging; and creative mistakes that doom a promo to oblivion. You’ll be fascinated to learn what’s working and what’s not as Newell reveals real-world usable insights from this comprehensive study.
Learning Objectives:
- Learn which stations are doing the best marketing and why
- Learn about the two critical mistakes common to most promos
- Learn the best tactics for breakthrough messaging
- Learn creative mistakes that doom a promo to oblivion
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