Graeme Newell

protector hero
The Protector
Those who seek to protect what is good and valuable. They strive for a safe & secure world.
liberator archetype
The Liberator
Revolutionaries frustrated by a broken system who seek to reinvent, streamline and improve.
The Designer
Those who empower the world through the creation of revolutionary products and ideas.
The Guide
Mentors who coach, challenge and guide their tribe to seek improvement and a better life.
The Advocate
Motivated defenders who stand up and advocate for a neglected or unappreciated group
The Challenger
Bold advisors seeking to motivate and inspire individuals to undertake singular change.
The Unifier
Charismatic champions who rouse, muster and inspire hopeful recruits to join a purpose-driven movement.
The Master
Guides seeking all-encompassing transformational change to improve the entire world.