social entrepreneurship best-practices training videos

These short videos tell the inspiring stories of how social entrepreneurship is practiced at great companies around the world.
Whether you’re just starting your search for your business’s authentic purpose or your mission is firmly established, these stand-out companies will help guide you.
For more examples visit the social entrepreneurship brand example page.

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A Corporate Social Responsibility Example of Empowerment
Have you ever thought about what the term “human resources” really means? Don’t get us wrong, we know HR professionals who do amazing work every day, but it hardly seems fair to treat people as just another resource. Resources are things you keep using until they no longer serve their purpose—employees should always have a purpose. They are the ones facing the customers each day and creating the public perception. Learn how companies can empower employees, and why it is so important.

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How Best Companies Handle a Scandal
Those of us born before a certain year will never forget the original VW Bug. The newer models look different, but the idea that VW owners are members of an exclusive club never changed. Unfortunately, VW may now be remembered for a negative reason. In 2015, an EPA investigation revealed that VW deliberately installed software to cheat emissions tests on millions of cars. The company’s reputation became dirt overnight. VW did not address the scandal in a proactive way. Thankfully, other companies teach us how to recover from almost any disaster.

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How Two Wildly Different Companies Define Corporate Social Responsibility
Every successful company has to diversify, but these two take it to a whole new level. UPS is a shipping giant with a long history of logistics mastery. Project Canaan is a farm/orphanage in Swaziland, Africa, that rescues abandoned children and employs 250 local farm workers. Project Canaan helps UPS give back through funding and logistical help. In return, UPS taught the charity how to export its fresh produce to new markets in Europe.

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Target Steps Up: What is Social Responsibility in Business?
Have you ever thought about what the term “human resources” really means? Don’t get us wrong, we know HR professionals who do amazing work every day, but it hardly seems fair to treat people as just another resource. Resources are things you keep using until they no longer serve their purpose—employees should always have a purpose. They are the ones facing the customers each day and creating the public perception. Learn how companies can empower employees, and why it is so important.

How to Build Product Features with an Emotional Purpose
Showcasing great product features is a smart marketing strategy, but have you also mapped out the specific emotions you’ll use to make those features stand out? Emotional marketing and social enterprise researcher Graeme Newell shows how the best brands supercharge dull product features by attaching them to the customers’ most passionate personal desires. Learn how smart social entrepreneurship can drive a whole new level of customer loyalty and turn your average products into a passionate crusade.

The Charity Disguised as a Business
Most companies build their business first, then seek to instill a purpose-driven mission into their existing organization. But some businesses choose the opposite tack. They start with a powerful purpose, then create a business model around that purpose. This short video tells the social entrepreneurship story of Hot Bread Kitchen in New York – a charity that’s built a thriving bakery around itself.

How an Online Scandal Saved Dominoes Pizza

When most companies find themselves in the middle of a public scandal, the typical reaction is to lock the doors and hide. But when Dominoes Pizza was faced with a colossally embarrassing blunder, they turned their stumble into an opportunity to demonstrate the company’s integrity. See how an authentic purpose-driven company turns a mistake into a new relationship with their customers.

How Purpose-Driven Businesses are Redefining Customer Relationships

Millennial buyers are demanding entirely new relationships with the brands they choose. The best companies don’t just sell products. These businesses are loved so much that they have become a hub where like-minded people come to share and connect. They aren’t just a brand, they’re a community. See how social enterprise businesses are redefining the very nature of customer relationships.

Finding Business Partners that Share Your Purpose
When looking for new ideas, business leaders rarely seek inspiration from companies in divergent sectors. The belief is that these companies have little in common. This short videos shows how JetBlue is dedicated to learning from leaders in very different sectors. The upstart airline actively seeks out companies that share their passionate business purpose for innovation and social entrepreneurship.

Building Business Purpose On Employee Empowerment

There are lots of great companies that treat employees well, but some breakthrough businesses are taking worker advocacy to a whole new level. Their entire business purpose is to empower employees. This short video tells the story of a breakout social entrepreneurship company that is mentoring employees and empowering them to be the next generation of young entrepreneurs.

How to Market Your Authentic Business Purpose
The hard sell of traditional advertising is being replaced by viral videos that honestly explain a company’s purpose-driven mission. These honest, straightforward declarations are so appealing that business partners and customers fall all over themselves, wanting to be a part of the company’s strong social entrepreneurship mission.

How Social Enterprise Generates Business Opportunities
Finding business partners is vital to the health of a company, but how do you locate other like-minded companies? In this short video on social entrepreneurship, Graeme Newell and Stan Phelps demonstrate how businesses are growing their own partners by incubating start-up companies. These business innovators are bringing new ideas into their own companies by nurturing a new generation of young entrepreneurs.

UPS Responds: What is Social Responsibility?
Every successful company has to diversify, but these two take it to a whole new level. UPS is a shipping giant with a long history of logistics mastery. Project Canaan is a farm/orphanage in Swaziland, Africa, that rescues abandoned children and employs 250 local farm workers. Project Canaan helps UPS give back through funding and logistical help. In return, UPS taught the charity how to export its fresh produce to new markets in Europe.