red goldfish
A new leadership book on how to
build purpose-driven businesses.
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online resource library
Hundreds videos and training to help
you identify your business purpose
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what’s your

business purpose?
Learn about the 8 business
purpose archetypes
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Learn how to find and implement purpose-driven strategy in your business

social entrepreneurship resource library

training
Best Practices Training

Short video lessons on how great companies achieve break-through purpose-driven results.

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Archetypes

Lessons and video examples of how to use the eight business purpose archetypes.

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Brands

Video examples showing how the world’s top companies build authentic purpose.

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Preview the book

Preview the book. Learn how to motivate sales & loyalty through shared purpose.

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red goldfish "best-practices" training videos

Watch short videos with specific lessons on how to find and implement your own authentic purpose-driven business missions.

See how the most successful companies in the world build strategies to recruit customers, increase employee engagement, and boost profits.

Let us help you find your authentic business purpose through
research, consulting, workshops and training.

social entrepreneurship brands

Mattel

Sanergy

CVS

King Arthur Flour