The third archetype is The Designer. The purpose of The Designer is rooted in Maslow’s concept of safety and love. Their goal is to empower others through the creation of revolutionary products.
Type: Safety/Love Category: Product Archetype: The Designer – Empowering through revolutionary products Fiction: Doc Brown, MacGyver, Willy Wonka Non-Fiction: Steve Jobs, Thomas Edison, James Dyson, Leonardo DaVinci The symbol of The Designer is Doc Brown. Brands with The Designer archetype are creators. They persist in building stylish products that change the world. They are wired to push through adversity. In the words of Doc Brown from Back to the Future, “The way I see it, if you’re gonna build a time machine into a car, why not do it with some style?”
This archetype can be broken down into the follow subcategories:
Functionality designers: Apple
Artistic designers: Method Home, IDEO
Product feature designers: Paper Culture, 3M
Customer experience designers: Zappos, Disney
High-tech designers: Tesla
Protecting designers: Tom Organics
Explore the Designer brands
Apple
Method
IDEO
Paper Culture
Zappos
Tesla
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