Graeme Newell

the social entrepreneurship disguised as a business

Centering on Social Entrepreneurship

When companies blend for profit businesses with programs designed to help people uplift their lives, they are practicing social entrepreneurship. For these companies, helping others is not an afterthought. It is not a box to check off while the day to day focus stays on the economic bottom line. Instead, social entrepreneurship companies start with their altruistic goals and build the business around them. Employees, customers, and leaders alike rally around their cause. The desire to bring about positive change motivates stakeholders to help as many people as they can while staying profitable.

Hot Bread Kitchen: Best of Both Worlds

Jessamyn Rodriguez is a great example of a social entrepreneur who is shaking things up and providing a valuable service. She is the CEO and founder of Hot Bread Kitchen. The company is half charity and half free enterprise. Jessamyn found her life’s purpose in baking bread. On the social enterprise side, Jessamyn trains foreign born and minority women to work as bakers. On the free enterprise side, Hot Bread sells the bread these women bake in order to stay in business and fund the training program. This way Hot Bread is practicing a sustainable business model and uplifting women to live more satisfying lives.

The women also become product experts. Many of the breads produced by Hot Bread are based on the countries of origin for the trainees. They work with Jessamyn and the rest of the design team to create new and exciting products with their own cultural influences. This is one of Jessamyn’s ways of building tolerance, which she states is one of her core values. She believes tolerance comes from familiarity, so she provides ample opportunity for her employees to become familiar with each other. Hot Bread is also a disruptor, as so many social entrepreneurship companies are. Instead of tracking down donors and asking them to give money, Hot Bread supports itself and continues its charitable work by selling its products.

Adding it All Up

Do your company’s products reflect your core values? Is there a way you can uplift the lives of your employees, stakeholders, and the public by practicing social entrepreneurship along with a free enterprise model? Jessamyn Rodriguez found the answers to these questions, and so can you. Watch the video for more information about Hot Bread, and to learn how Graeme Newell can help your organization become a purpose driven social enterprise.

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Check out Graeme's latest book called "Red Goldfish"

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