Graeme Newell

Social Media Marketing Best Practices: Building from the Relationship Up, Not the Sale Down


  • Social Media Marketing requires a relationship strategy, not a quick-sale strategy.
  • The best social media marketing campaigns make friends first. Only then do they market for a sale.
  • Your company must show a personal side and let its hair down a bit.
  • Too many companies fail to break out of corporate communication mode.

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