The word “transfarency”, created by Southwest Airlines, means that customers are treated fairly and honestly, and that low fares stays low.
Make travel fun again.
A woman discusses how Southwest Airlines invented low fare everyone could fly. They succeed by putting the needs of the customers first, and knowing that their people are their most powerful fuel.
Southwest Airlines values their customers by ensuring low airfare at all times.
A woman on the runway talking about the services of Southwest Airlines.