best emotional branding in beer commercials & alcohol advertising

Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding.  See how the best brands covertly …

best emotional branding in beer commercials & alcohol advertising Read More »