Graeme Newell

archetype 7

new leaf paper and sustainability

New Leaf Paper is an advocate for sustainability in the paper industry, an industry that by definition, seems to be unsustainable. Jeff Mendelsohn, co-founder of New Leaf Paper, shares the story of the company. Learn how to find and implement purpose-driven strategy in your businesspreview the book

king arthur flour keeps passion alive

Keeping the craft, art, and love of baking alive through training videos and classes. King Arthur Flour supporting Homeboy Bakery, a bakery that helps former gang members and felons by providing them with education and jobs. Learn how to find and implement purpose-driven strategy in your businesspreview the book

kashi-real benefit corporation making real food

A Real Benefit Corporation Kashi produces and markets whole-grain cereals, bars, cookies, and crackers. The company also offers waffles, drink mix powders, and complete entrees. Kashi’s focus is on using simple, wholesome ingredients. The company’s website describes its approach as innovative nutrition. In all its products, Kashi is mindful of the nutrition and value its customers …

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harley-davidson’s example of corporate social responsibility

Example of Corporate Social Responsibility Are you looking for an example of corporate social responsibility? Look no further than Harley-Davidson. This American company has provided high-end motorcycles to riders since 1903. The company also sells cycling apparel and accessories. One example of corporate social responsibility that Harley Davidson provides is its Safe Rider program. This …

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fidelity charitable: standing out from other social corporate responsibility companies

Standing Out From the Rest Fidelity Charitable is an investment firm that allows clients to manage their giving to multiple charities from a single fund. There are not many social corporate responsibility companies that can offer this. Fidelity Charitable recognizes how important giving is to its clients. The company also recognizes the difficulty of giving. …

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starbucks

Starbucks aspires to inspire their customers through their high quality beverages. Starbucks' commitment to help save trees starts at the local chain: bringing a reusable travel mug will result in discounted coffee. Starbucks aims to provide a personal touch to their customers by putting their names on their cup. Starbucks new TV advert, UK. - Paper cups …

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whole foods

A supermarket chain that commits to providing their consumers with healthy and organic food. Buying different foods from Whole Foods can mean something more - saving the environment. Learn how to find and implement purpose-driven strategy in your businesspreview the book