Graeme Newell

archetype 7

nike’s plan for the future

Nike’s plan for the future Nike aims to create innovative products, services, and experiences to inspire today’s athletes while solving problems for the future of sport. https://vimeo.com/202833022 Headed by Lebron James, Cleveland unites. https://vimeo.com/202834139 The different faces of winning, from Brazil. https://vimeo.com/202834505 Out run your dreams! https://vimeo.com/202835028 The journey of a boy who went from …

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new leaf paper and sustainability

New Leaf Paper and Sustainability New Leaf Paper is an advocate for sustainability in the paper industry, an industry that by definition, seems to be unsustainable. https://vimeo.com/202245509 Jeff Mendelsohn, co-founder of New Leaf Paper, shares the story of the company. Learn how to find and implement purpose-driven strategy in your business Preview the book

king arthur flour keeps passion alive

King Arthur flour keeps passion alive Keeping the craft, art, and love of baking alive through training videos and classes. https://vimeo.com/202242714 King Arthur Flour supporting Homeboy Bakery, a bakery that helps former gang members and felons by providing them with education and jobs. Learn how to find and implement purpose-driven strategy in your business Preview …

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kashi-real benefit corporation making real food

Kashi-real benefit corporation making real food A Real Benefit Corporation Kashi produces and markets whole-grain cereals, bars, cookies, and crackers. The company also offers waffles, drink mix powders, and complete entrees. Kashi’s focus is on using simple, wholesome ingredients. The company’s website describes its approach as innovative nutrition. In all its products, Kashi is mindful …

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harley-davidson’s example of corporate social responsibility

Harley – Davidson’s example of corporate social responsibility Example of Corporate Social Responsibility Are you looking for an example of corporate social responsibility? Look no further than Harley-Davidson. This American company has provided high-end motorcycles to riders since 1903. The company also sells cycling apparel and accessories. One example of corporate social responsibility that Harley …

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fidelity charitable: standing out from other social corporate responsibility companies

Fidelity Charitable: Standing out from other social corporate responsibility companies Standing Out From the Rest Fidelity Charitable is an investment firm that allows clients to manage their giving to multiple charities from a single fund. There are not many social corporate responsibility companies that can offer this. Fidelity Charitable recognizes how important giving is to …

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fenugreen-simple social entrepreneurship ideas

Fenugreen – Simple Social Entrepreneurship Ideas Start With the Simple Most social entrepreneurship ideas are simple. An entrepreneur finds a need and creates a product or service to meet that need. Areas of need include homelessness, poverty, inequality, and many others. For Kavita Shukla, founder of Fenugreen, food waste was the most pressing issue. Shukla …

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starbucks

Starbucks Starbucks aspires to inspire their customers through their high quality beverages. https://vimeo.com/201704233 Starbucks’ commitment to help save trees starts at the local chain: bringing a reusable travel mug will result in discounted coffee. https://vimeo.com/201704029 Starbucks aims to provide a personal touch to their customers by putting their names on their cup. https://vimeo.com/201704027 Starbucks new …

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whole foods

Whole Foods A supermarket chain that commits to providing their consumers with healthy and organic food. https://vimeo.com/201479138 Buying different foods from Whole Foods can mean something more – saving the environment. Learn how to find and implement purpose-driven strategy in your business Preview the book