Attitude Marketing: Emotional Branding That Goes Beyond the Product

https://www.youtube.com/watch?v=QC45FVkfbB8 In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the little guy …

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