Attitude Marketing: Emotional Branding That Goes Beyond the Product
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=QC45FVkfbB8″ size=”825″][vc_column_text]In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the …
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