Graeme Newell

Beer

Best Television Ads: What Beer Can Teach Us About The Male Ego

https://www.youtube.com/watch?v=Wi4I-BLFw88 Current trends in marketing show that beer ads are testosterone-steeped little bits of comic joy. They are always and advertising favorite. In this presentation, emotional marketing expert, Graeme Newell, reveals some of the hidden emotional motivators behind some of the world’s best television ads, involving beer. Graeme uses some of the best advertising campaigns …

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best emotional branding in beer commercials & alcohol advertising

Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding.  See how the best brands covertly …

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