Best Marketing Campaigns: Should You Use the Carrot or the Stick?

https://www.youtube.com/watch?v=7ZjgAByW8VQ Some top marketing campaigns build up customer egos, positioning the brand as an exclusive club.  Other successful marketing campaigns tear down egos, convincing the customer they aren’t enough, and only the product can redeem them. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s top …

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