Graeme Newell

Best Slogans

How to Write a Slogan: Best Practices of the Best Slogans

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=OCaKrViGNtw” size=”825″][vc_column_text]Have slogans become uncool?  Some see slogans as a throwback to the Mad Men era of clever pun marketing. Use of slogans is declining as the branding movement has slowly diminished the importance of traditional advertising. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to build …

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Best Slogans: How Chevy Created a Meaningful Advertising Slogan

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=SYb2zeo7Bjw” size=”825″][vc_column_text]The catchy slogan is a fixture of the advertising business, but far too many advertising slogans are so witty that they never make a customer connection.  The best slogans are both moving and memorable. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell tells the marketing case study of …

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