Graeme Newell

Best Slogans

How to Write a Slogan: Best Practices of the Best Slogans

Have slogans become uncool?  Some see slogans as a throwback to the Mad Men era of clever pun marketing. Use of slogans is declining as the branding movement has slowly diminished the importance of traditional advertising. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to build a slogan that …

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Best Slogans: How Chevy Created a Meaningful Advertising Slogan

The catchy slogan is a fixture of the advertising business, but far too many advertising slogans are so witty that they never make a customer connection.  The best slogans are both moving and memorable. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell tells the marketing case study of Chevrolet. After years …

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