Graeme Newell

Best Television Ads

Best Television Ads: Making Commercials Memorable by Setting them to a Beat

https://www.vimeo.com/47833414 Singing a product feature or slogan has always been a great way to get your marketing message remembered, but are you familiar with the ad jingle's cousin, the rhythm-track commercial?  These ads forgo traditional music, and turn product features into a satisfying beat. Give up your need for dry copy lines that are easily …

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Emotional Branding Tactics of the Funniest Commercials: Absurd Ads

https://www.vimeo.com/video/66103261 Creating funny ads is simpler than you might think. The secret is understanding the ten humor archetypes that are the foundation of humor ads. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to create laughs using the absurd solution technique. Learn how to use this simple formula to …

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Best Television Ads: What Beer Can Teach Us About The Male Ego

https://www.youtube.com/watch?v=Wi4I-BLFw88 Current trends in marketing show that beer ads are testosterone-steeped little bits of comic joy. They are always and advertising favorite. In this presentation, emotional marketing expert, Graeme Newell, reveals some of the hidden emotional motivators behind some of the world’s best television ads, involving beer. Graeme uses some of the best advertising campaigns …

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Best Television Ads: Glorifying Stress as a Badge of Honor

https://youtube.com/watch?v=1nLKUZD4CVw Is it necessary to overwork your body and mind to get a particular job done? Current trends in marketing show that some of the best television ads help increase this problem. The idea of being the risk takers shows up time to time again in various advertisements. In this 3-minute video, emotional marketing expert, …

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