positioning a brand: best uses of attention grabbers & personal branding

https://www.youtube.com/watch?v=YQYIxZyswnc How do you use star power effectively? When positioning a brand, smart marketers use a balance of attention grabbers and personal branding. In this presentation, emotional marketing expert, Graeme Newell focuses on how the Food Network leveraged Emeril Lagasse to significantly boost their brand. Graeme examines current marketing trends and some of the best …

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